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Medical Practice Strategy & Marketing

Medical/Practice

If you're like many of our Medical Practice clients...

If you're like many of our clients, you've noticed that there are one or two of your competitors who are killing it when it comes to marketing (pun intended). They seem to have an instinct for it, you think as you flip through WebMD and see their ads.

It's not so much that they're particularly good at marketing, but they do have an "appreciation" for it. They understand how important their branding and marketing is to their overall business health. And because they understand, they use this valuable business tool very well.

The process of finding, attracting and retaining patients is more challenging than ever, and the adage "Medicine is a profession, but healthcare is a business." is more relevant than ever before.

You can kill it too!

Slightly Mad can help.

Today's health care follows the same principles as any other business, and a key element of any business plan is marketing. If marketing is not your strong suit, if you don't have that "instinct", that's OK - but you need to have the "appreciation". That's where Slightly Mad can help you.

Not only do we deliver proven strategies and actionable tactics to help you find and communicate with prospective patients, leverage existing patients and find new referral sources - we help you to use branding and marketing as the important business tool that it is - in the context of your practice. And we help you to recognize that while many medical professionals (like yourself) are strong on the delivery of health services it's OK if they are a bit weaker on other elements of their business - like marketing.

And just like we know that we need to go to a professional to get an MRI, you will see how important it is to come to professionals for your branding and marketing.

How Does it Work?

Our consultative, educational, and informative approach makes the sometimes distasteful business of advertising a lot more appealing. We start by pulling aside the curtain to reveal the basic concepts of branding and advertising that apply to your practice and help you implement them.

Branding, Collateral & Website Design

From a new logo to brochures, websites, ads in local and trade pubs, journal ads, social media and e-marketing – Slightly Mad will help you ensure that your brand is loud and proud, and everywhere it needs to be.

Group Physician Marketing Portal

Larger groups enjoy our practice marketing portal. Pre-designed credentials, condition, and practice line marketing materials with your logo and content are just a click away! Our program management options allow you to set how want your team to pay for their share.

Social Media Marketing

Whether its posting the latest practice news, commenting on trends or educating your patients pre and post treatment - our content development and social media engagement management will keep your practice top of mind.

Search Engine Optimization

It's not easy to get your practice to come up on the first page of Google. Even if you have a profile on WebMD, you must be constantly vigilant – monitoring trends and adjusting as needed. Slightly Mad offers a low monthly rate for physician SEO services.

Online Reputation Management

People talk! And potential partners and clients listen, we help you manage the chatter with our deep understanding of both HIPAA and customer service best practices.

Google Adwords, Yahoo, YouTube, LinkedIn & Facebook Marketing

Slightly Mad is your "go-to" resource for all things Pay Per Click! From setting up campaigns to managing budgets all through an easy to view dashboard.

Newsletter Marketing

Slightly Mad provides hassle free, professional and affordable newsletter and content services. We write, design, produce, print and distribute your newsletter. Newsletter marketing should be at the core of your content marketing strategy.

Marketing Automation / CRM / Lead Generation

And like any other business, growth requires keen management of a "lead" (potential patient) at every touchpoint from that first contact with an "unknown" lead - to the followup communications necessary to bring them along to the moment when you can call them a patient of yours - and beyond.



Get in touch today and let us show you how easy this can be with Slightly Mad by your side.


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