Lab-Aids

While Lab-Aids pioneered the concept of hands on inquiry based education, they have not done a good job of promoting this fact and they have had a rough time articulating their varied and somewhat complex offering.  As well known as they are to the “enlightened” teacher who understands the experiential movement, they struggle to compete with the larger textbook publishers who have institutionalized themselves with educators and districts who are under increasing pressure to “teach to the test” and are reluctant to adopt a program that while proven, is not mainstream. LAB-AIDS retained Slightly Mad to focus their marketing strategy more clearly, execute quickly and begin to strategically coordinate their marketing with their sales efforts.

We executed our Reality Check and went on to design an integrated marketing program which reaches across all customer touch points including development of a new brand identity, website, advertising campaigns, product and new lines of business naming projects, packaging, collateral and trade show experiences over the more than two years to follow.