#DYK Manufacturing is thriving?
Read, watch or listen to any news and you'll be bombarded with a lot of rhetoric about how manufacturing in the US is on the decline, but many areas of the country (like ours here on Long Island) are experiencing a thriving manufacturing sector. Yay for us!
This uptick is surely a positive...
...but we talk with manufacturers every day and many tell us that they continue to face challenges, mostly having to do with their sales and marketing functions.
They lament that traditional marketing tactics are less effective than they used to be. Just a few years ago, it was pretty straightforward - hire a few sales folks, send them to trade shows, put a few ads in trade publications, between shows do some cold calling, and leverage relationships... but these activities just aren’t working like they used to.
"Our old marketing tactics just aren't working anymore."
How Does it Work?
Our consultative, educational, and informative approach makes the sometimes distasteful business of advertising a lot more appealing. We start by pulling aside the curtain to reveal the basic concepts of branding and advertising that apply to your practice and help you implement them.
Branding, Collateral & Website Design
From a new logo to brochures, websites, ads in local and trade pubs, journal ads, social media and e-marketing – Slightly Mad will help you ensure that your brand is loud and proud, and everywhere it needs to be.
Group Physician Marketing Portal
Larger groups enjoy our practice marketing portal. Pre-designed credentials, condition, and practice line marketing materials with your logo and content are just a click away! Our program management options allow you to set how want your team to pay for their share.
Social Media Marketing
Whether its posting the latest practice news, commenting on trends or educating your patients pre and post treatment - our content development and social media engagement management will keep your practice top of mind.
Search Engine Optimization
It's not easy to get your practice to come up on the first page of Google. Even if you have a profile on WebMD, you must be constantly vigilant – monitoring trends and adjusting as needed. Slightly Mad offers a low monthly rate for physician SEO services.
Online Reputation Management
People talk! And potential partners and clients listen, we help you manage the chatter with our deep understanding of both HIPAA and customer service best practices.
Google Adwords, Yahoo, YouTube, LinkedIn & Facebook Marketing
Slightly Mad is your "go-to" resource for all things Pay Per Click! From setting up campaigns to managing budgets all through an easy to view dashboard.
Slightly Mad provides hassle free, professional and affordable newsletter and content services. We write, design, produce, print and distribute your newsletter. Newsletter marketing should be at the core of your content marketing strategy.
Marketing Automation / CRM / Lead Generation
And like any other business, growth requires keen management of a "lead" (potential patient) at every touchpoint from that first contact with an "unknown" lead - to the followup communications necessary to bring them along to the moment when you can call them a patient of yours - and beyond.
Get in touch today and let us show you how easy this can be with Slightly Mad by your side.
Claim your FREE WORKSHOP with up to 3 attendees →
"It's so much more"
At Slightly Mad we understand the manufacturer's mindset.
We help you generate qualified leads by building trust through strategy and content. BUT, we also understand that it's not just about writing blogs and posting on social media (which we totally do for you!), it's so much more. Working with manufacturers for more than 30 years, we've learned a lot, and we know that for manufacturers, its all about creating a Brand Strategy and driving it through everything you do.