Slightly Mad Thoughts

Some “STATS” on email marketing, it's all about the “TIONS"

Here’s a STAT I bet you didn’t know… 73% of consumers actually PREFER to be contacted by email.  It’s true.  And it’s significantly more than the 41% who accept direct mail from brands. 

According to a recent study by CAMPAIGN MONITOR, 59% of marketers report seeing the most ROI from email.  “Every year, someone writes an article proclaiming that email marketing is dead—and every year, they’re proven wrong.” Notes Cher Fuller over at Campaign Monitor.  And she couldn’t be more spot on IMHO. 

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Why you should never design your own website – a rant…

We totally get you. You want – no, you NEED - to tighten the budget.

You may be thinking: I hired this fly new marketing director – he should earn his keep.  I’ll make him do it.

Or: I am pretty tech savvy, and I’m creative – I can totally handle this!

What you’re not thinking is: I know the difference between a website and a brochure. 

Or: I understand Google analytics and what I need to do technically.

Or: I understand the concepts behind user behavior, eye movement, and the user experience. 

We’re thinking: Nope…Nope. Nope. Nope.

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What Does National Manufacturing Day Mean to YOU?

If you’re a manufacturer, you probably know that today is National Manufacturing Day. It’s intended to be a day to celebrate those who create the things we use in our everyday lives. Governor Chris Christie of New Jersey proclaimed the first official Manufacturing Day in 2012, and then President Obama signed the Presidential Proclamation in 2014 as a day to inspire young people to pursue careers in manufacturing and engineering, and to celebrate all those who work in the manufacturing sector.

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"Houston, we have a problem"

Does it seem like every company meeting ends up in a gripe session about marketing?  Your staff get positively aggressive, asking for all manner of things.  Change the logo!  Change the website!  Do a mailing!

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Some Ideas Should Just Stay Ideas

In June, Sonic debuted their newest and weirdest item to date – the Pickle Juice Slush. Their ramp up to release was covered by numerous media entities and created a lot of anticipatory social buzz amongst customers, who, as you might expect, had mixed feelings.

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Econoburn Wood-Fuel Boilers Website Goes Live!

 One of our recent clients needed a complete re-design and launch of their company, Econoburn Boilers. It started with simplifying and redefining its product line from “Wood Gasification Boilers” to “Wood-Fuel Boilers” so consumers could more easily understand how they operate. 

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Free App From Slant/Fin: A Real Hot Item!

When our client — a company that just happens to be one of the world’s oldest and most respected names in boilers and baseboard heating — develops an exciting new app that saves money and improves efficiency, it’s big news. 

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How Does A Blog Help My Business?

From time to time, we are asked, “Why have a blog?” Blogging is the act of creating short-form content. It helps support business growth by driving traffic to your website and providing opportunities for that traffic to convert in some way. 

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