Strategy & Consulting
At Slightly Mad, we believe that brands are like people, we love or hate them for the same reasons we do people. We believe brand development should always be focused on bringing out a well-defined and relevant personality for the brand.
We love or hate them for the same reasons we do people. We believe brand development should be focused on bringing out a well-defined and relevant personality.
Brands with a well defined personality are easier to remember and to identify amidst all the clutter and noise. And studies have concluded that a strong brand personality engenders trust and loyalty.
Brand personalities also teach customers how they should be using your products and how a company should fit into their lifestyle.
It's easy for a brand to communicate the wrong message when it doesn't put time and effort into building their personality - and just like your human personality, it sometimes needs a little wake up call. In this module we explore the pillars of your brand's personality through a series of exercises that draw out the key personality archetypes that drive your brand. We then show you how to care for and nurture your brand personality and drive it into every aspect of your business. It's a fun and eye opening activity that every brand can benefit from.
This module is delivered in a 2-3 hour stand-alone workshop (at our place or yours) but you can also experience it as part of our full brand strategy workshop.