Strategy & Consulting
THIS IS NOT YOUR MOTHER'S SWOT!
Similar to PEST analysis, the SWOT analysis (the acronym for Strengths, Weaknesses, Opportunities, and Threats) and provides a useful strategic planning tool for understanding the current status of your business and your strategy by exploring the here and now, competitive position, operational and decision-making processes.
The established theory behind a SWOT matrix is that Strengths & Weaknesses are internal and tend to be things that we can work to change. By contrast Opportunities & Threats are commonly perceived to be external and tend to be things that we can't always change. In the more than 25 years that we have been facilitating this type of activity, we have found that contrary to conventional wisdom, some weaknesses can't (easily) be changed while often threats can, in fact, be nullified. But before we can try either, we need to understand what they are and what they mean to the organization.
Our SWOT Analysis begins even before we get started... Attendees will be sent a worksheet to complete a few days prior to the first session. This worksheet prompts everyone to think through and put on paper not only Strengths, Weaknesses, Opportunities and Threats - but we ask them to provide an example for each choice. We find this leads to a more robust (and actionable) excercise.
SWOT Challenge: On the day of the SWOT we work with the team to compile their collective results and to create a final, categorized and prioritized SWOT Matrix.
TOWS Exploration: When appropriate we facilitate what we call an ACTION session. We help you explore which strengths can be used as competitive advantage for positioningand be applied to maximize opportunities and minimize threats. Conversely we evaluate all four groups to identify where each that can be applied to minimize weaknesses and avoid threats.
This module is delivered as a stand-alone workshop (at our place or yours) but you can also experience it as part of our full brand strategy workshop. Plan at least 4 hours with 4 attendees, add 20 min for each additional attendee).