Research has shown that television and online (phone/desktop/tablet) viewing dominate time spent interacting with all media. A majority (90%) of our daily media interactions are screen based with Smartphone/Laptop/Tablet/Television versus Radio/Newspaper/Magazine (10%).
There are many people who watch TV with a tablet/phone on their lap!
In fact, a 2014 study found that almost half of sports fans use some sort of internet-connected device while they watch sports on television. When you use TV and online video together, research has found that there is 53% recall on the ad message and 35% recall on the brand.
An exciting new Search Engine Marketing (SEM) program available is “Pre-Roll” advertising. Pre-Roll is the advertiser video that shows prior to viewing a video you have chosen to watch. A viewer must watch the commercial in its entirety before they see the video….no cutting the commercial off after a few seconds! People will stay for the whole :15 or :30 commercial because that is the only way they can see the video they were interested in.
We can pick your target demographic by age, household income and behavioral traits to match your product/service. Not to mention, we can pick the state, region, metro, county, or mile radius. For example, if you were selling boats on Long Island, you can choose Adults 25-54, Household Income of $100,000+, who are interested in boating in Nassau & Suffolk counties. A cookie would be placed on the lP address of this person and would follow them through their online experience, showing them your commercial wherever they go. In other words, we “follow” the person most likely to buy your product or service. When you match this up with a television schedule, you get the one-two frequency punch!
Typically, during a 43 minute interaction on television, most cable & broadcast channels offer 4 to 6 commercial breaks per hour, making it difficult to reach your target audience with a high degree of frequency without spending a large amount of budget. However, in a typical 39 minute interaction on a PC/Laptop/Tablet/Smartphone, your target audience could potentially visit hundreds of websites leading to a high reach and frequency.
What’s the take away in all this? Advertisers can reach viewers when they’re most engaged, using the same format as their TV ad and it is all measurable with detailed analytics of the campaign. Give Slightly Mad a call to help you get started on this great new way of advertising your business.