The curtain rises this week on the plumbing and HVAC professional’s new favorite website. After months of preparations and programming, Slightly Mad is ready to flip the switch on the new online home of Wales-Darby Inc.
The New York/New Jersey region’s principal distributor of top-shelf plumbing, heating, and HVAC products. Featuring dozens of pages and a veritable encyclopedia of information on the industry’s best suppliers and products, the new www.walesdarby.com emerges instantly as a critical digital resource for the plumbing/HVAC set.
“In designing this site, we placed a lot of emphasis on Wales-Darby’s educational efforts,” notes Michael Kitakis, COO of Slightly Mad. “The end result is a site that is totally stocked with useful information and links, and yet user-friendly and easy to navigate. We’re very proud of this work.”
Along with need-to-know updates on industrial trends, a detailed review of Wales-Darby’s professional history and a regularly updated calendar of important industrial events, the new site provides hundreds of links to the most advanced and in-demand products in the Wales-Darby catalog. From hydronic circulators to air quality systems to radiant heating units and more, these are the must-have products today’s customers desire most.
The site also provides a series of crucial “energy links” designed to keep professionals abreast of important legislative changes and special programs hosted by utilities and private companies. Users will find useful information about energy efficiency tax credits, solar tax credit provisions, National Grid’s “Think Smart, Think Green” program, EnergyStar rebates and much more.
And of course, the site provides direct access to Wales-Darby’s exclusive energyPro Network, the plumbing, heating and HVAC professional’s No. 1 source for education and support – and the homeowner’s best resource for locating local energyPro contractors. Encouraging professional excellence, innovative thinking, and progressive technologies, the members-only energyPro Network aims to energize the entire plumbing/HVAC industry by promoting leading-edge products and providing affiliates with strategic marketing advice and other business-development tools.
“Our company has undergone a lot of changes,” notes Wales-Darby President Brian Darby. “For one thing, through bold steps like our state-of-the-art Energy Learning Center, we have refocused our efforts on environmental awareness and ecologically sound products and practices. We needed a new, exciting website that reflected these changes while reminding visitors that we’re great at what we do and we’ve been here all along.
“The new walesdarby.com exceeds our highest hopes insofar as content, navigability, educational opportunities … even graphically,” Mr. Darby adds. “It’s a beautiful site.”
The older version of the Wales-Darby site will remain open for business until the new site officially goes up. With final approvals in place, expect the new website to go live by Friday, Jan. 15!