Things are tough all over. There are some positive signs, but the economic recovery has only just begun. And while there’s a good reason for clever entrepreneurs to be optimistic, maybe even a little bold … make no mistake, they need all the help they can get.
Here’s some: Together with its stellar roster of strategic partners, we is assembling a webinar series that will guide any business through the wilds of 2010 and into the greener grass beyond. We’re talking topflight sales, marketing, multimedia and trade-show specialists, united by Slightly Mad and the webinar masters at Emerge Sales specifically to boost your bottom line.
That’s the thrust of Emerge: The Business Growth Series. Promising “marketing and sales solutions for a new era,” the series extends Emerge’s webinar success by combining several powers: Slightly Mad’s marketing expertise, the digital might of Software Reproduction Technologies, the exhibition acumen of the Trade Show Solutions Center and the web-based wizardry of Naz Creative.
The result is an unprecedented five-part series that covers, in exhaustive detail, every aspect of successful marketing in the new decade — and offers the most affordable training package your sales staff will ever know.
“We’ve never really attempted anything like this — I’m not sure anyone has,” notes Slightly Mad President Michael Kitakis. “We knew that forming alliances with our strategic partners would help all of our companies expand our range of services, but to combine all this skill and all these experiences and put it out there as an educational product … it’s ambitious and really exciting.”
The series is slated to kick off Jan. 22 when Slightly Mad presents “Stop Advertising and Start Marketing.” In a live, open forum alongside Emerge President Michael Sperduti, Mr. Kitakis will offer a no-holds-barred primer on the subtle but crucial differences between making a sale and building a relationship — while presenting a wealth of graphic content and responding to real-time questions from his online audience.
Among other things, listeners can expect to learn what “branding” really means to a business, how to develop Unique Selling Points, how to turn a website into a 2.0-compatible marketing weapon and how to create messages that don’t just pitch a product, but actually communicate a company’s benefits.
Future installments of The Business Growth Series include “The Plan: Ten Strategies for Trade Show Success” (Trade Show Solutions Center, Feb. 19) and “What is Multimedia? And How it Drives Sales” (Software Reproduction Technologies, March 12). In the works as well are informative lessons on search-engine optimization from Naz Creative in April and more rock-solid sales advice from Mr. Sperduti and Emerge in May.
“What we’re offering, for $99, is a chance to listen to qualified professionals with proven track records talking about their areas of expertise, which happen to be critical to your business’ success,” Mr. Sperduti says. “All you have to do is sit your staff down around a computer. This is the most affordable, most convenient and most informative sales-training package I’ve ever seen.”
To register for one or more of the webinar installments, or for more information on The Business Growth Series, please visit Emerge Sales’ website here. And while you’re thinking about it, start jotting down questions for Jan. 22.